BYBI Beauty, Instagram’s most aesthetic brand, is one of the most sustainable beauty brands out there. Trust me, you have NO idea what it takes to be truly sustainable in the beauty industry… but BYBI do (and you’re about to).
Have you ever thought about how sustainable your beauty products are, and I mean really thought? My guess is probably not, and hey, you’re not alone there! But let me tell you right now, BYBI have definitely thought about it. They’re always thinking about it.
Most brands and most consumers judge the sustainability of their products by how eco-friendly their packaging is – whether it’s made of glass rather than plastic, whether it can be recycled or whether the box it comes in can be recycled too. However, it goes sooo much deeper than that.
BYBI’s aim is to make sure that all aspects of their supply chain is sustainable, with focus on three key areas: ingredients, manufacturing and packaging. They want to be leaders within the beauty industry and to influence other brands to take note and do better.
A BYBI ingredient is always one that grows in abundance and ethically sourced – double points if it is locally sourced. The distance ingredients have to travel obviously have carbon implications! They actively look for ingredients that grow quickly and locally that can be harvested multiple times a year. BYBI’s shea butter supplier have a program that supports and empowers women in West Africa to keep growing and to smash life!
One of the coolest things that BYBI does (that you might already be aware of) is that they take ‘waste’ products from other industries and upcycle them. This is the case for the Strawberry and Blueberry boosters – discarded seeds from the juicing industry are collected, sterilised and cold pressed to create beeeautiful, high quality oils. Because these seeds were ‘waste product’ and the fruits weren’t grown solely to harvest the seeds, the entire process is carbon neutral!
Stepping away from BYBI, consider this. Most products have more than one ingredient, with some products having over 30(!?) – can you imagine trying to keep track of all of the above for that many ingredients!? BYBI are setting a very high bar but it’s a bar that companies need to try harder to reach.
This is probably the hardest part of the supply chain to make sustainable. As lots of companies tend to outsource this step, brands have to rely on the manufacturers to give them accurate and truthful information on how sustainable their process is (which often doesn’t happen). BYBI’s products are made in the UK and have strict requirements that their manufacturers must adhere to. Ultimately, BYBI want to own the manufacturing process, but obviously there is quite a significant cost attached to that. They currently control the manufacturing of the Boosters at their facility in West London where they produce small batches by hand. By producing the Boosters, they’re able to have full control of the water and energy usage while keeping carbon emissions low.
Although it’s great that brands are focusing on more eco-friendly packaging, it is the bare minimum that they should be doing. Over 120 billion units of packaging are produced by the beauty industry alone, so you can only imagine the amount of waste!
70% of BYBI’s packaging is glass, which is infinitely recyclable and come from sand – a natural material that’s available in abundance. Glass bottles and jars keep their integrity when recycled so they can use the same container over and over again. Tubes pose a greater challenge. However, BYBI have found a plastic alternative made from sugarcane. Sugarcane is obviously renewable, grows very quickly and absorbs CO2 when it grows – making the product carbon neutral! The growing of the sugarcane absorbs CO2, making this a carbon neutral produced material. On top of all this, BYBI has recently changed their parcel packaging to grasspaper – it grows much quicker than trees and is way more plentiful as a result!
They acknowledge that their packaging is far from perfect at the moment but that they are always looking for better alternatives. As there are so many new materials coming onto the market all the time, BYBI are always on the lookout for more eco-friendly packaging to move away from plastics entirely.
However, don’t confuse this with just a passing ‘trend’.
‘It’s a movement, not a moment’.
Hell to the yes ladies! As someone who is environmentally minded, finding out ALL of this about BYBI has just made me love them so much more. It’s really made me look at brands in a different way and consider my own environmental impact more.
The vast majority of this information is freely available on BYBI’s website and is really easy to find. It’s really admirable that the brand are so open about their sustainable practises – I’ve been trying to do some research on other brands to compare them and it is not nearly as easy to find the rest. Hat’s off to you BYBI – taking the lead and showing us all how it’s done!
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